In our Design Proposal we began outlining areas of the Non for profit company CLAS that needed help. We thought the overall image of CLAS seemed faceless and felt dated. We began thinking of ideas that we could impliment to help CLAS in not only the branding section but also in terms of seeking more funding.
Ideas that were proposed were creating bus shelters (as we felt it was a captive audience space), print work (brochures, flipcards, businesscards, calendars), a new website and a contest that could be held to get more students involved (i.e. taken photographs for CLAS’s website).
We also created Personas that reflected both CLAS’s clients, and potential donors. Our storyboards showed potential scenarios on how CLAS could improve or how our solutions in terms of the re brand would help them